Live Well With Christina Tidwell: Squarespace Website Refresh & Branding Elements


Check out her website here.

When Christina first came to me, she told me that she desperately needed a brand refresher. She was all over the place & wasn't keeping things consistent from one platform to another. She was going with "the whims of the day" design wise and just kind of winging it. She knew she would have a larger impact if she could just get everything cohesive & clean. 

With this in mind and the beautiful photography available to leverage, I knew that working on Christina's new website would be a party. When we connected on skype for the first time, I immediately knew we were kindred spirits & I understood her eye for aesthetics in a minute. She's a bright, bubbly woman with a penchant for minimalism & a love for health. My kind of gal!

Here's a peek into her new and improved, super streamlined branding. Enjoy!


Social Media Templates

Christina's social media templates were particularly fun to create because her brand exudes simplicity. The goal here was to create a "less is more" environment where both her photos & captions could shine.

Here are the final variations I went with for her brand.


instagram posts

Facebook header


Brand colors & Photography

Although I didn't get the chance to do Christina's photography myself, I have to say that her images inspired a lot of the branding elements I created. You really don't have to add much when the photography is already this beautiful.

Instead of trying to compete with them I aimed for elegance.
Simple lines & clean fonts were chosen to highlight the big bright images she had.

What christina has to say

I am a new health coach working part time as a RN, counseling clients, and figuring out how to run a small business all on my own. This past year I realized that I was spending SO much time on tasks like tweaking my website, creating client forms, making graphics to post on social media etc. and it was taking away from time that could be spent creating content, getting new clients, and doing the work that I love of actually coaching these clients!

She has a beautiful design sense and instantly "got" the look and feel I was going for. - Christina

I realized I needed support. Mel was recommended to me by my business coach and oh my gosh I'm SO glad I found her! She is professional, organized and a true joy to work with. During our initial consult she listened intently to everything I wanted and created a comprehensive guide of the tasks to be completed.  She was timely and responsive and made the whole process a total breeze. 

She has a beautiful design sense and instantly "got" the look and feel I was going for with my website. She designed custom templates for my Instagram and Facebook which has truly saved me hours.  She also created custom email templates for my newsletter, and gorgeous graphics for all my client forms and meal plans so my brand looks seamless and unified. I feel much more confidant in being able to present my self and my services beautifully and professionally. 

Doing the work she did for me would have taken me months on my own (and would not have turned out nearly as well!).  I have already recommended Mel to many colleagues of mine and would recommend her to anyone looking to really up their game in their business. Her help has made all the difference in mine!

— christina tidwell